- Prefrontal cortex - experience stimulators
- Impact bias is the tendency to over-estimate the hedonic impact of future events
- Synthetic happiness is what we make when we don't get what we want
- "A mall full of Zen monks is not going to be particularly profitable because they don't want stuff enough
- Free-choice paradigm
- We like to keep our options open when we'd be happier making a decision and sticking with it while leaving the other behind
Feel free to share your notes in the comments section below. Enjoy!